Overview

AY Consulting needed an online presence that matched its reputation for strategic expertise and impact. The homepage of the site boldly promises to “accelerate growth, solve problems and unlock potential” and introduces the firm as a leader in business strategy, branding and social‑impact consulting. Our team designed and built the website from the ground up, transforming these aspirations into a clear and engaging digital experience.

Client Requirement

• Modern online presence:

  AY Consulting wanted a website that would reflect their brand values and professionalism. The site had to clearly communicate their three core service areas - business consulting, branding & growth, and social-impact consulting - and highlight achievements such as “40+ successful projects”.

• Clear navigation and content:

  Visitors needed to understand the breadth of services quickly. This required intuitive navigation, an informative hero section, and structured service highlights. The site also needed dedicated pages for each service offering to present detailed information.

• Engagement and trust:

  To build trust, the site needed a contact form, newsletter subscription, and space for testimonials and blog posts. Integration with social-media channels was also important for reinforcing credibility.

Our Planning

Information Architecture:

We started by defining the information architecture. The main navigation groups services into Business Consulting, Branding & Growth, and Social Impact Consulting. Each service category expands into specific offerings, ensuring visitors can find what they need quickly.

User Journey Design:

Next, we designed the user journey. The homepage opens with the powerful tagline “Accelerate Growth, Solve Problems, Unlock Potential”, immediately signalling the firm’s value proposition. A hero section follows, highlighting the number of successful projects and inviting visitors to learn more about services or get in touch. We planned sections that summarise each service category and invite users to explore detailed pages.

Engagement Features:

We also mapped out engagement features: a testimonial section to showcase client feedback, a newsletter subscription call‑to‑action and a contact form for inquiries. Social‑media links were incorporated to encourage further engagement.

Working with your team on our website redesign was a fantastic experience. You took the time to understand our mission - to accelerate growth, solve problems, and unlock potential - and translated it into a clean, intuitive site that showcases our business consulting, branding & growth, and social impact services perfectly. Throughout the project you were responsive, insightful, and creative, and the finished product exceeded our expectations. We’ve seen increased inquiries and positive feedback since the launch, and we’re delighted with the results.

AY Consulting

Management Team

What We Built

Responsive design and intuitive navigation:

We implemented a clean, modern layout that adapts to all devices. The main menu clearly lists the three service pillars and expands into detailed sub‑services. Each sub‑service leads to its own page, allowing deeper exploration.

Engaging homepage:

The hero section features the tagline and calls to action such as “Learn More” and “Contact Us”. We added dynamic counters to highlight the firm’s achievements (e.g., “40+ successful projects”) and summarised each service category with a short description and “Learn More” link. Each service is represented with icons and imagery to draw attention.

Dedicated service pages:

For every offering - such as strategic planning, operational efficiency, financial advisory, brand identity and more - we built individual pages that explain the approach and value delivered. These pages are accessible via the “Learn More” links on the homepage.

Interactive features:

A contact section includes a form for inquiries. Visitors can also subscribe to a newsletter for exclusive insights and read blog posts to stay updated. We integrated social‑media icons for LinkedIn, X, Instagram, and Facebook to encourage further engagement.

Performance and accessibility:

The website was optimised for fast loading and implemented best practices for accessibility and search‑engine optimisation. Clear typography, high‑contrast colours, and mobile responsiveness ensure the site is usable for all visitors.

Establishing Credibility:

The new website established AY Consulting as a credible, modern consulting firm. Visitors now immediately understand the firm’s value proposition through the bold headline and structured service summaries. The clear navigation and dedicated pages make it easy to explore offerings, while engagement features (contact form, newsletter, blog, and social links) foster connection and trust.

Increased Engagement and Inquiries:

Since launch, the site has attracted more visitors and generated inquiries for consulting projects. Clients report that the website conveys professionalism and depth, helping them feel confident in AY Consulting’s capabilities.

Supporting Business Growth:

By meeting the original requirements and integrating a thoughtful plan, we built a digital presence that drives engagement and supports business growth.